Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop
Description
In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.
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Best Moments:
(01:22 ) The impact of using title casing versus sentence casing in email subject lines
(02:23 ) The effectiveness of capitalizing one word in the subject line to make it stand out
(03:21 ) Using a compelling stat as the subject line for email newsletters to boost open rates
(04:24 ) Including memes in newsletters to increase click-through rates and add a human touch
(05:21 ) Resending emails to non-openers with subject lines that address the initial non-open
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